Branding is a hot issue for professionals of all kinds, and real estate companies are no exception. Establishing a brand is seen as synonymous with establishing a reputation and a “face” for your company. This allows companies to promote their message and reach out…
Having a website and running a blog does not suffice to market your real estate business in 2021. Social media marketing has been growing in significance over the last few years, and the COVID-19 pandemic has further accelerated this trend. As a real estate…
Many agents turn to social media for real estate lead generation, and for good reason. More than 2.03 billion people in the world use social media, and a good bit of their purchasing decisions are being driven by what they see and learn there.…
As a real estate agent, one of your most important roles is that of marketer. You’re marketing your clients’ properties. You’re marketing your community to potential buyers. You’re constantly marketing yourself and your services. Are you new to the business? Keep reading for some…
New real estate agents can often get caught up in the myriad of details that go into entering this profession. There are courses to take and tests to pass to become licensed. You need to decide on a broker or team to help you…
Having your own website is a must for today’s professionals no matter what industry you work in. As a real estate agent or broker, this is even more important as it is a key way to differentiate yourself from the competition, generate quality leads,…
The market remains strong for sellers at this time, but there are several things that you should go over with your client to prepare them and ensure that your clients are ready to market their home as effectively as possible. Most buyers will come…
If you’re just launching your real estate business or are thinking of rebranding, standing out is going to be your biggest challenge. Your best bet at an edge against your competition is going to be your value proposition and how you deliver your message.…
Agents tend to zone in on only one kind of referral—leads that come in through past clients or friends and family. However, there’s another segment of the referral business that many do not take advantage of—agent referrals. These can be very lucrative, providing agents…
If there is one thing that is constantly changing in the online world, it is how websites are being designed and developed. Each industry has its own specific design template that attracts users to become prospective paying customers in the future. In the real…
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