If you’re just launching your real estate business or are thinking of rebranding, standing out is going to be your biggest challenge. Your best bet at an edge against your competition is going to be your value proposition and how you deliver your message.…
Agents tend to zone in on only one kind of referral—leads that come in through past clients or friends and family. However, there’s another segment of the referral business that many do not take advantage of—agent referrals. These can be very lucrative, providing agents…
If there is one thing that is constantly changing in the online world, it is how websites are being designed and developed. Each industry has its own specific design template that attracts users to become prospective paying customers in the future. In the real…
As the National Association of Realtors released their first guidelines in response to the spread of COVID-19, one of their early recommendations was to leverage technology to continue conducting business, including promoting current listings. In an age of social distancing, one of the best…
It’s no secret that, when it comes to the real estate market, competition is the name of the game. So, in an age when prospective buyers can see inside the living room of a home for sale 2,000 miles away, adapting your online marketing…
Real estate agents know that it’s often difficult to find a home that ticks all their client’s boxes. Let’s face it – every year, a new wave of fads comes to replace the old ones. From European-inspired cabinetry to floor-to-ceiling windows, there’s always some…
Winter is typically a slow season for real estate agents. But don’t worry, there’s plenty you can do to help grow your business—even when the weather outside is frightful! If you often find it difficult to squeeze in time for real estate marketing, now’s…
If you are like most real estate agents, your income is commission-based, which means it varies from month to month. Therefore, budgeting is a crucial skill to develop if you want to stay afloat. Last year in our Trick of the Trade campaign, we…
One of the core operations of real estate is listing a property, which is why it is so important for both new and experienced real estate agents to get it right. Last year in our Trick of the Trade campaign, we asked real estate agents…
The National Association of Realtors (NAR) says that the majority of homebuyers consider the internet as the best place to kick off home hunting. Indeed, 99 percent of Millenials (who make up 66 percent of first-time buyers) check a real estate website at least…
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