Investing in real estate can be an incredibly lucrative—and exciting—adventure. In fact, in the past year alone, the average American home has increased in value by 9.3 percent, notably better than many other asset classes. The combination of limited housing stock, low-interest rates, and other factors has inspired many people to consider investing in real estate for the first time.
If you are new to the real estate investment scene, you might find yourself unsure where to begin. If this is the case, you’re not alone. Luckily, there are many ways you can learn the basics of real estate investing. Looking at successful social media influencers on YouTube, Instagram, and other platforms can help you get started.
Graham Stephan is one of the best-known real estate YouTubers. Graham has been working in the real estate industry since he got his license just after his 18th birthday. Since then, he has managed to sell more than $130,000,000 worth of residential real estate, including properties for several celebrity clients, like Orlando Bloom. Graham’s video “How I became a Millionaire in Real Estate by 26” has more than two million views. His channel features “provocative” videos with sage investing advice, usually geared towards millennials.
Grant Cardone is a speaker, real estate investor, and writer known for his best-selling books “The 10X Rule” and “If You’re Not First, You’re Last.” His larger-than-life YouTube channel features a wide variety of videos, typically directed towards helping people turn big, abstract dreams—such as “Becoming a Millionaire”—into realities. He largely focuses on the keys to generating multiple sources of income, including through real estate investment and other strategies.
Elon and Christina’s Our Rich Journey is a successful example of the FIRE Movement. The movement—which stands for financial independence, retire early—focuses on extreme financial vigilance and finding ways to create perpetual wealth. The couple was able to both retire at the age of 39 and want to share their journey to independence with others. Our Rich Journey’s YouTube page, website, and other platform offer real-world examples and lessons with a very personal, affectionate tone. Retiring early is something that is much more possible than many people might assume—and it’s possible through real estate.
One reason why Ben Mallah’s YouTube channel has more than 300,000 subscribers is that Ben is all about making big deals. A quick look at his page and you’ll find most videos are titled along the lines of “$10,000,000: Buy It Now”, “$3.3 Million Expansion”, “Make $10 Million in 1 Year”, and “$100 Million Opportunity?” While bold, and perhaps a bit ‘click-baity’, Ben’s swing-for-the-fences approach to investing can be inspiring to new investors. According to Ben, he achieved his $250 million net worth by following a very simple strategy: “buy property and sell it for profit.”
Phil considers smart real estate investing to be one of the best paths to financial freedom. The self-dubbed “Freedom Mentor” has been creating videos giving advice about real estate investing since 2009. Some of his recent monthly videos include “5 Ways to Buy a House with Bad Credit”, “Real Estate vs Cryptocurrency, Stocks, Start-Ups, and Gold”, and “Investor Loans for Rental Property.” His straightforward approach, coupled with his experience, has helped many aspiring real estate investors have their questions answered.
Based in Boca Raton (FL), Lex has gained significant success flipping and wholesaling houses. In fact, Lex claims that he has personally flipped more than 1,000 different properties since he began his YouTube channel in 2008. Lex doesn’t just discuss the general principles of flipping homes—he also gives owners actionable steps they can take to increase their expected ROI. Look to Lex’s channel to learn about finding undervalued properties, creating budgets for a project, converting a property an Airbnb, and how to create an MLS listing.
Max Maxwell is a self-described “serial entrepreneur” who has gained attention for building a multi-million real estate (wholesaling) enterprise in less than two years. Max’s advice is great for investors and developers who are trying to launch their business with limited resources. He offers a “30 Day Wholesaling Challenge” where, over the course of a month, he helps explain step-by-step how to secure your first deal—truly an excellent resource for anyone trying to enter the profitable wholesaling space.
There is no denying that achieving success in real estate takes a lot of work. But there are also many possible paths to success. By looking to these positive examples and developing a strategy that fits your needs, you can maximize your earning potential.