Review: RISMedia’s November Digital Magazine

rismedia cover nov 2021At Real Estate Express, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.

As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.

This real estate magazine is full of thought-provoking and valuable content that prospective and licensed agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.

Cover Story

Revolutionizing Home Inspection

For real estate professionals trying to help clients navigate the “frenzied” housing market of the past 18 months, “Pillar to Post Home Inspectors®‘ newest suite of tech-powered products couldn’t have come at a better time.”

With the goal of offering “more expansive and timely information” to promote “smooth transactions” and “confident homeownership,” the new product offerings from Pillar to Post include:

  • PTP360 – An interactive visual inspection summary with a 360-degree view of every room
  • PTPFloorPlan – An accurate, measured floor plan of the entire home
  • PTPEstimates – A zip-code specific estimate of repair costs
  • PTPHomeManual – A home management app that allows homebuyers to organize, manage, and maintain their home throughout their life in the home

Read the full article here.

Industry News

Small Businesses, Cooperation Bolster Real Estate Market

In this piece, Ron Phipps, REALTOR and principal broker of Phipps Realty in Rhode Island, explains that “small business has a significant impact on real estate. In fact, every home sale generates roughly $88,000 in local economic activity, and every two home sales supports one American job.”

Phipps provides details about how the real estate marketplace “advances small businesses and promotes equity for consumers.”

Read the full article here.

Policy News

What REALTORS Need to Know About Risk Rating 2.0

“On Oct. 1, 2021, FEMA began implementing a new flood insurance pricing methodology called Risk Rating 2.0. The rate changes affect new flood insurance policies but will not apply to existing policies until April 1, 2022. It is already clear that Risk Rating 2.0 is producing National Flood Insurance Program (NFIP) rates that more accurately reflect each home’s flood risk, but some owners of higher value properties have expressed concern.”

This piece lays out what real estate professionals need to know, including information on what’s not changing under Risk Rating 2.0.

Read the full article here.

Real Estate Tips

3 Tips for Generating Leads Using Social Media

“Many agents turn to social media for real estate lead generation, and for good reason. More than 2 billion people in the world use social media, and a good bit of their purchasing decisions are being driven by what they see and learn there. But successfully connecting with potential real estate clients via social media can be challenging.”

This piece, written by our sister school McKissock Learning, outlines three tips to help you make the most of your social media lead generation strategy.

Read the full article here.

3 Tips to Keep Your Agent Roster Steady, Productive and Loyal

“Most agents, at some point in their career, consider the possibility of changing their company affiliation,” says national real estate coach and creator of the 90-Day Bootcamp, Sherri Johnson. “This may be a casual assessment that they mull over on their own, or it may be part of a concerted recruiting effort by another broker.”

In this article, Johnson lays out three pieces of advice to help you bolster your long-term agent retention.

Read the full article here.

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