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What Does Your Real Estate Website Say About You?

December 3rd, 2014

If you want to keep moving your real estate business forward, you need a website that will hook clients. Your real estate website provides an opportunity for a new client to find your strengths as an agent. Careful planning and consideration on how to organize your website will entice your new clients to contact you for information.
Below are the key ingredients to getting your website into the best shape possible.

Get Organized
• Your name, company name, and contact information should all be on the same place on each page.

• The font should be in a color that draws the eye to that area and large enough so that the information is not missed. Frilly or overly fancy font may be difficult to read. Choose your font carefully.

Use Patterns
• Use a bright color on buttons that a client should click on with the mouse.

• Clients want to know what information is on each website page therefore too many buttons or headlines can be a distraction and clients may give up on reading your website.

• Keep important information and headlines in a Z pattern as that pattern is the natural reading flow of the eyes.

Less is More
• De-clutter your pages to make them less of a strain on the eyes. If articles on your page are old, archive them or delete them altogether.

• Choose high quality articles that provide vital information. Keep the articles brief to hold your clients’ attention.

• Online listing of homes should have specific photos showing the home’s unique characteristics

• General pictures on your website should be bright and draw a client’s eye to them.

• Keep sentences to 10 words or less.

Trust is Crucial
• Add modern safety features on your website so that no personal information of your clients is shared such as email, phone number or address.

• Use a secure webhost or server to ensure your clients’ information stays private. Do not sell or share their information to other businesses.

• Place testimonials or reviews from your previous clients on your website so that new clients can see all that you have to offer.

Go Mobile
• Choose a webhost that allows your webpage to show up on a tablet or iphone without any problems. Today’s client does not have time to load or reload to read a page of information. They will find another agent if your webpage does not provide them with the information they require.

Create a Sitemap

• A sitemap will prevent you from duplicating material on your webpages and will keep the clients reading information about your agency. A sitemap basically helps you lay out your pages in an easy to follow format.

Generate Leads
a. Include a Contact Us form
b. Include an areas for prospects to sign up for a free market analysis
c. Link to your social media accounts
d. Provide an email newsletter sign-up.
Accelerate your sales and increase your clients with a webpage that captures your viewers’ attention.
Ready to become an expert? Get a Real Estate Certified Technology Specialist Designation to learn how to use the latest real estate technology to find exactly what your client needs—the perfect home or a qualified buyer.

Real Estate Resources:
Watch a Slideshare: What Does your Real Estate Website Say About You?
Get Designated: Real Estate Certified Technology Specialist Designation

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How Top-Selling Real Estate Agents Use Social Media

November 3rd, 2014

Face-to-face meetings with your clients are paramount for sharing information with them. But in this world of over-stretched schedules, how do you find new clients, promote your listings and at the same time grow your ROI? It’s time to expand your communication tools by investigating which social media tools and apps can help you build your brand.


RealEstateExpresss.com’s five favorite social media sites for real estate agents are:
1. Facebook
2. Twitter
3. Instagram
4. Blogs
5. YouTube

All of these sites are designed to attract new clients to your business. If you cannot tackle them all at once, choose one or two to start implementing now and add another social media site when you become more proficient at posting.

Facebook has an easy to use format where you can set up your own page that will provide details to your clients. Details can include your listings, photos of listings, current mortgage rates, buyer and seller tips and community news. Clients who connect with your page and “like” something you have listed will be your followers. Entice them to come to your page with small contests and brilliant photos of homes.

Twitter is the social media site that moves at the speed of light. If you need to get a new listing on the market quickly, turn to Twitter. Using 140 characters, you can tweet information about open houses, photos of properties, and share listings. Develop imaginative #hashtags to connect your tweets to your followers. For example #swimmingpool or #4bedrooms can increase your potential clients for that specific property. Twitter is all about finding that perfect tweet and adding a hashtag that capture’s a buyer’s interest.

Instagram is a real estate agent’s dream for sharing listing photos. Take multiple photos of your listing, keeping in mind to photograph those unique features that make this home a standout. Add captions like “gorgeous granite countertops” to show off the home’s extraordinary features.

A special feature of Instagram is invaluable to real estate agents. When you activate your account, turn on the “maps on”. This fabulous feature allows you to give the property location when you are posting pictures to your account.

Add hashtags to your photos. For example using #hardwoodfloors will capture more attention than just the #photo.

A blog is a personal website that builds an online presence for your company and can enhance your ROI. A successful blog will have current posts focusing on real estate and more information on your listings. Be sure that your content is fresh, factual and noteworthy.

Listing a home on YouTube is an excellent way to reach your clients. YouTube boasts more than 3 billion video views per day. Record an agent profile of yourself revealing your strengths as a real estate agent. Honestly share what makes you stand out from other agents. Post your video to YouTube and link it to your personal website.

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6 Ways to Develop Strong Relationships with Your Real Estate Clients

September 29th, 2014

Aren’t you excited? Your list of clients is growing and there is the possibility of another sale in the near future. But how do you keep your clients happy and satisfied with your working relationship? Don’t wait until a problem arises. Set yourself and your clients up for a gratifying working relationship by following these 6 suggestions.

1) Be respectful. You will want to treat each client and prospective clients with the highest respect. Show courtesy and sincerity when you talk with them. Your job is to answer their questions with dignity. The respect you show your clients now will pay off in return business and future referrals.

2) Be direct. Your client wants details and facts. Don’t try to sugar coat the bad news. If you must give them bad news, share it in person when possible rather than through a text or email. Explain options to them in plain language, not jargon that will frustrate them.

3) Be open. Every family is going to have different values that will be the driving force for the home they purchase. Respect their values and help them search for their perfect home in an area that you wouldn’t normally consider. They will look at a home through their own lens, not yours. Be open to that fact and don’t be afraid to show them homes with unique characteristics.

4) Be proactive. You need to become an “ideas” person. When the clients don’t know what type of home they are seeking, you need to show them a broad spectrum of homes. Suggest various amenities that they may not have even thought of, for example, would they want their new home already wired for technology? Know the appealing features of a property and be ready to answer your clients’ questions about them. Do your homework ahead of time and your clients will be confident in your knowledge.

5) Be thorough. Be ready to answer any and all questions that your clients have about the neighborhoods. In order to do this you must know your neighborhoods inside and out. Spend time at the neighborhood coffee shops. Go to a local street fair. Volunteer for a park spruce up day. Visit school open houses. The more details you have about the local neighborhoods, the more information you can share with your clients. It takes time, but if you can point out the local organic food store and describe the mouth-watering fruit it sells, you may seal the deal faster.

6) Be attentive. Turn your listening skills into your best quality. Listen for the needs, wants and desires of your clients. Tune in to clues that they share about their dream home. This will help define your search. If they share their love of adopting shelter dogs, they may need a home with a fenced lawn.

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6 Ways for Real Estate Agents to Gain Knowledge

September 15th, 2014

Knowledge sells homes. And success in real estate depends on your desire to learn how to sell homes quickly, and at top dollar. Building an arsenal of real estate information—on a local and national level—can be key to making or breaking your top-selling agent status.

We’ll walk you through 6 ways to start building your real estate knowledge. Plus, download the Real Estate Networking Puzzle

1. Research the facts. Use every search and research program available to you to compile the facts: statistical information is public domain and most agencies subscribe to the programs and databases that hold key information.
2. Always network. Other agents can help you learn the market better and quicker than anywhere else. Consider joining a professional organization in your area, or find out if your agency has a mentoring program. Make time each week to pick your fellow agent’s brains.
3. Get social. As an agent, you should learn everything you can about the areas you work in. Visit public gatherings, including ballgames, church socials and community events. Make friends and listen to them. Not only are these your greatest source of information, they are also your future customers.
4. Catch the news. Local news organizations, real estate blogs, social media, papers, television, and radio are great resources for concerns, events, and other outcomes that effect areas and neighborhoods. A few minutes skimming through the local news can alert you to new developments or issues that you can add to your real estate arsenal.
5. Go Explore. Get out of the office and explore. Drive through the neighborhoods, take a walk through the parks, stop at the yards sales. These are opportunities to learn your turf and do some networking.
6. Just ask. Be responsive to all questions from clients or prospective clients, even if there aren’t any answers. It’s ok if you don’t know everything. You don’t have to instantly have the answer to every question, but you should make every effort to find the answers. Ask your network for information you don’t have, ask clients what they want and value so you can find the information they don’t have.

Real Estate Resources:
Download the Real Estate Networking Puzzle: 5 Steps to Successful Networking
Access a Slideshare on growing your real estate knowledge

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