#1 Real Estate License School! Online Since 1996.

Good News in Real Estate Blog - Today's Good Real Estate News

6 Ways to Develop Strong Relationships with Your Real Estate Clients

September 29th, 2014

Aren’t you excited? Your list of clients is growing and there is the possibility of another sale in the near future. But how do you keep your clients happy and satisfied with your working relationship? Don’t wait until a problem arises. Set yourself and your clients up for a gratifying working relationship by following these 6 suggestions.

1) Be respectful. You will want to treat each client and prospective clients with the highest respect. Show courtesy and sincerity when you talk with them. Your job is to answer their questions with dignity. The respect you show your clients now will pay off in return business and future referrals.

2) Be direct. Your client wants details and facts. Don’t try to sugar coat the bad news. If you must give them bad news, share it in person when possible rather than through a text or email. Explain options to them in plain language, not jargon that will frustrate them.

3) Be open. Every family is going to have different values that will be the driving force for the home they purchase. Respect their values and help them search for their perfect home in an area that you wouldn’t normally consider. They will look at a home through their own lens, not yours. Be open to that fact and don’t be afraid to show them homes with unique characteristics.

4) Be proactive. You need to become an “ideas” person. When the clients don’t know what type of home they are seeking, you need to show them a broad spectrum of homes. Suggest various amenities that they may not have even thought of, for example, would they want their new home already wired for technology? Know the appealing features of a property and be ready to answer your clients’ questions about them. Do your homework ahead of time and your clients will be confident in your knowledge.

5) Be thorough. Be ready to answer any and all questions that your clients have about the neighborhoods. In order to do this you must know your neighborhoods inside and out. Spend time at the neighborhood coffee shops. Go to a local street fair. Volunteer for a park spruce up day. Visit school open houses. The more details you have about the local neighborhoods, the more information you can share with your clients. It takes time, but if you can point out the local organic food store and describe the mouth-watering fruit it sells, you may seal the deal faster.

6) Be attentive. Turn your listening skills into your best quality. Listen for the needs, wants and desires of your clients. Tune in to clues that they share about their dream home. This will help define your search. If they share their love of adopting shelter dogs, they may need a home with a fenced lawn.

Real Estate Resources:

Share to Google Plus

6 Ways for Real Estate Agents to Gain Knowledge

September 15th, 2014

Knowledge sells homes. And success in real estate depends on your desire to learn how to sell homes quickly, and at top dollar. Building an arsenal of real estate information—on a local and national level—can be key to making or breaking your top-selling agent status.

We’ll walk you through 6 ways to start building your real estate knowledge. Plus, download the Real Estate Networking Puzzle

1. Research the facts. Use every search and research program available to you to compile the facts: statistical information is public domain and most agencies subscribe to the programs and databases that hold key information.
2. Always network. Other agents can help you learn the market better and quicker than anywhere else. Consider joining a professional organization in your area, or find out if your agency has a mentoring program. Make time each week to pick your fellow agent’s brains.
3. Get social. As an agent, you should learn everything you can about the areas you work in. Visit public gatherings, including ballgames, church socials and community events. Make friends and listen to them. Not only are these your greatest source of information, they are also your future customers.
4. Catch the news. Local news organizations, real estate blogs, social media, papers, television, and radio are great resources for concerns, events, and other outcomes that effect areas and neighborhoods. A few minutes skimming through the local news can alert you to new developments or issues that you can add to your real estate arsenal.
5. Go Explore. Get out of the office and explore. Drive through the neighborhoods, take a walk through the parks, stop at the yards sales. These are opportunities to learn your turf and do some networking.
6. Just ask. Be responsive to all questions from clients or prospective clients, even if there aren’t any answers. It’s ok if you don’t know everything. You don’t have to instantly have the answer to every question, but you should make every effort to find the answers. Ask your network for information you don’t have, ask clients what they want and value so you can find the information they don’t have.

Real Estate Resources:
Download the Real Estate Networking Puzzle: 5 Steps to Successful Networking
Access a Slideshare on growing your real estate knowledge

Share to Google Plus

Have You Found Your Real Estate Specialty?

August 25th, 2014

Looking for a way to brand yourself as more than just a traditional real estate sales agent? Real Estate designations and certifications can help you find your niche. They’re the perfect way to show potential clients that you’ve taken the extra time to learn more about a specific area of the real estate market. What area of expertise you choose depends on the clientele you want to attract and how you differentiate yourself from the rest of the pack.

Check out the learning tools and resources in our toolbox below to help you select a designation that suits your interests and growth in your real estate career.

Real Estate Expert Toolbox

Still have questions?
Contact us at 1-866-739-7277 and CustomerCare@RealEstateExpress.com so we can help you out.

Share to Google Plus

Generating Successful Sales Leads

July 11th, 2014

Even the best salesperson fails when they have no one to hear their pitch. When most people start in real estate they begin with the easy-picks: friends and family. But, to make your business grow, you have to move outside of that circle. This is where many real estate agents fail – they are not sure how to keep gathering contacts.

Some sales programs will argue that it is not the quantity of leads, but the quality of them that counts. In many ways that is correct, but you need to have a large group of contacts before you can determine where on the ‘quality’ scale they land. Some agents pay for leads – which can be dubious if you cannot guarantee the source. But any agent can use a multitude of free and relatively cheap methods to grow your circle.

1. Attend Community Events. When was the last time you volunteered at a community fundraiser or event? You do not have to spend money to sponsor an event, just give some time as a volunteer. You will open your acquaintance circle and, as a natural part of introductions, can let people know you are a great agent who is always looking for referrals.

2. Use your Facebook. If you are just posting your listings on Facebook, you are doing it wrong. Your agent site is for your listings; use Facebook to get people to share what you post. Post pics of funny houses, interesting facts, some of those crazy quizzes – anything that will get your current friends to share your content with others. Facebook is where you can show who you are and let people see why they should work with you.

3. Be an expert on real estate sites. If you visit Trulia or other real estate sites, you will see the same agents answering all the questions. When the people who visit those sites are looking for an agent, guess who they are going to choose? It is not hard to get signed up and really broadens your market.

4. Google yourself. Many of the sites that pop up (look past the first 5 listings) are real estate information sites where you can post your basic contact information and a link to your website. As you will see, many of these sites have lists – usually from the real estate commission – of licensed agents, but most agent information is blank. As long as the site is not charging you, get your name out there and network.

5. Gather on your website. If you are not offering some sort of free property listing updates or market advice on your website, you are missing a lot of potential clients. Make sure you site has a ‘More Information’ feature which allows you to collect at least a name and one contact method (usually email). Make sure you quickly reply with the advice or listings you have promised.

6. Five foot rule. This is for all the social agents out there. Are you talking to anyone who is within 5 feet of you? Don’t carry a stack of business cards and force them upon strangers, but talk to those strangers around you. Simple conversation can often lead to introductions where you can slip in what you do. Then have that business card on hand.

If you are truly prospecting in a meaningful way, you will soon have a vast collection of potential leads. Make sure your prospecting time does not go to waste by having an organized lead collection. Many different commercial lead management software companies exist –some of them more geared towards real estate than others. However if you are looking for a free method, take 10 – 15 minutes to watch a YouTube video on Excel or Google Docs. The
advantage of using Google Docs is that you can access your list from a variety of internet devices, not just one laptop or computer. Using either method allows you the ability to easilyadd qualifiers for each lead then sort by qualifier, name, address, etc..

Want to find out if you have what it takes to be a Real Estate Agent or Broker?

About Tom DavidsonTom Davidson is Vice President of Express Schools, LLC. which operates online education providers Real Estate Express, Insurance License Express and License Tutor. Follow him on Twitter.

Share to Google Plus



Secure Login

 

User Name
Password Forgot Password?