Starting a real estate blog is one of the best ways to market your real estate business. It can help you sell more homes, showcase you as an industry leader in your local market, and, best of all, help produce leads 24/7.
Blogging is a powerful marketing tactic for real estate professionals to maintain a solid web presence by discussing industry trends, providing tips for new homeowners, and offering general resources that new and existing clients may find helpful. However, coming up with interesting topics for your real estate blog can be challenging. SEO experts advise writers to avoid getting hung up on keywords, which sometimes makes your content feel awkward and forced. Instead, ensure every blog post provides value to your readers by providing fresh and exciting content that your niche audience appreciates.
Looking for a career change? Download our FREE guide: Is a Real Estate Career Right for You?
50 Unique Real Estate Blog Topics
Here are 50 real estate blog topics to help you attract new prospects and grow your real estate business.
Basic real estate blog topics for your local real estate market
1. Local area events: Keep up with local events in your niche by reading local newspapers and community events calendars. Advertise upcoming events and write about attending recent events.
2. Write about a local business (market, store, restaurant, etc.). When it’s published, ask the business to link your post on their website and Facebook page.
3. Local housing trends: Are home sales up or down? Is this a buyer’s or seller’s market? How do mortgage rates affect local buying?
4. Celebrity news: Are there any celebrities who’ve recently sold or bought in the area?
5. Luxury properties: Create a list of top-end properties for sale in your local market. Let your readers know you will be happy to show them.
6. Affordable properties: Create a list of the lowest-priced properties in your local market.
7. Best value properties: Provide a list of properties you think are the best values.
8. Schools: How are area schools performing? Have you heard any recent good news concerning specific area schools? Link to an article or report that ranks the best schools in your area.
9. Property taxes: What can buyers expect to pay in property taxes in specific neighborhoods?
10. Transportation: Which neighborhoods or streets have the easiest access to subway stations, bus stops, or rail stations? Does your area have many commuters? What are the estimated commute times from certain areas or neighborhoods?
11. Job opportunities: Are there new companies or factories in your area? Are there good job opportunities?
12. Crime: What are the local crime rates? Have they gone down or up? Where are the safer neighborhoods?
13. Notable people interviews: Find people in the area who readers will be interested in knowing their opinions. For instance, interview the local school district superintendent or a local politician.
14. Promote a neighborhood: Promoting an up-and-coming neighborhood in your area is an excellent way to attract attention. Here is an example from a real estate company blog in New Jersey.
Real estate point-of-interest blog topics
15. Parks: List the best parks and types of activities they offer (bike paths, nature trails, jogging, beaches, picnic areas, etc.).
16. Restaurants: Which ones offer the best bang for your buck? Which has the best pizzas or burgers? Where are the healthiest eating options?
17. Entertainment and nightlife: Which places have the best happy hours? Where are the fun places to go to after work? Which have the biggest dance floors?
18. Sports: Are there any golf courses in or near your area? Where are the nearest public tennis and basketball courts? Are there any public swimming pools nearby?
19. Coffee: Where can you find the best coffee or unique cups in the area?
20. Day trips and local getaways: Where to go for a getaway not too far away?
Real estate target audience blog topics
21. Write for your target: Write an article addressing the needs or concerns of your target audience, like first-time homeowners, newlyweds, seniors, retirees, new parents, etc.
22. Investors: Do you have any advice for real estate investors? Would you recommend specific neighborhoods for potential future value due to planned infrastructure improvements or other activities?
23. Sellers: Think about all the questions sellers asked you when obtaining listings. Provide a typical Q&A format in your blog posting. When trying to sign a new listing, send an email with a link to this post.
24. Buyers: Recall all the questions buyers asked you over the past year. Provide answers to their typical questions. Follow up with an email linking to this blog post.
25. Relocation: Answer all the questions someone would have when relocating to your area.
26. Kids: What activities are available for children in your area? Are there public swimming pools, beaches, libraries, or summer camps?
27. Pets: Provide pet tips, such as, “If I take a vacation, is there a kennel where I can leave my cat or dog?” or “Are there good vets nearby?
Real estate agent personal brand-related blog
FREE DOWNLOAD: The many hats you will wear as a real estate agent.
28. Why should people work with you? After writing the post, link it to your website’s “About” page.
29. What do you love about your area or niche? Connect with your readers by showing them how passionate you are about real estate.
30. Testimonials: Write about recent transactions, including quotes from happy clients.
31. How you work: Do you use any unique software or apps to manage your time or make your work more efficient? Do you have a system for helping buyers or sellers achieve their goals?
32. Marketing: What unique ways do you market your properties?
33. Clients: Interview your recent home buyers and sellers to see what they liked about a particular area or neighborhood. Ask what they wished they had known before they listed or bought their home.
34. Track record: If you’ve received awards in specific areas or specializations, sold many homes, or gained notoriety as a top-notch real estate agent, brag about it a bit.
Home maintenance & real estate tips blog topics
35. Staging: Answer the question, “What should I know about staging my home?”
36. Renovations: List the best renovation projects to add value to your home. (Also, list projects to avoid.)
37. Decorating: Offer home decorating tips. Recommend good decorating websites.
38. Pitfalls: Advise homeowners on how to avoid the most common maintenance pitfalls when selling or buying a home.
Real estate listing blog topics
39. New listings: The newest listings are always popular. Include photos of the best features.
40. Price reductions: Always advertise price reductions in your blog.
41. Open houses: Advertise open houses. Include hours and a map of the location. If providing refreshments, mention what they will be, such as freshly baked cookies or finger foods from a popular deli or bakery.
Insightful real estate blog topics
42. Predictions: What real estate trends do you foresee in the next ten years? Are there any planned infrastructure or housing development projects for the area?
43. Reverse mortgage: Answer the question, “Can a reverse mortgage allow me to retire sooner?” Find a mortgage specialist to write a “guest post” regarding this or other financing topics.
44. Technology: Address how new technologies affect real estate.
Explain different real estate blog topics
45. Glossary: The National Association of REALTORS® (NAR) has an excellent web page explaining important real estate terms and phrases. Link to this glossary in your blog, or use it for numerous posts by having a regular real estate vocabulary blog post.
46. Mortgages: The U.S. Consumer Financial Protection Bureau (CFPB) provides resources about understanding real estate mortgages. You can get some good blog post ideas here.
47. Educational guidelines: Once you have accumulated several articles for buyers, sellers, and other niche clients, you can create a blog page with links to every past post. This is an excellent example from a Colorado real estate company’s blog demonstrating a quality layout.
Real estate industry trends blog topics
48. Social media: Facebook, Instagram, Twitter, Pinterest, and other social media users look for new people and brands to follow. Recommend the best content in your blog posts. For example, “This Italian restaurant constantly posts awesome Tuscan masterpieces.” Like business review posts, this will help you get “in” with local businesses and personalities who can become valuable resources for your marketing efforts.
49. Pop culture: Prevent your blog posts from becoming stale by incorporating pop culture into the real estate world in humorous ways. Mix musicians, iconic films, and society figures into your posts. Here are some examples:
- “Become the Jedi Master of Property Investments”
- “The Best Way to Shake Off a Pulled Offer on Your Home.”
- “10 Hogwarts-Like Houses in the Local Market.”
Include a non-copyrighted image or photo of the pop star.
50. Online resources: List helpful online resources for people relocating to your area. Include schools, gyms, doctors, dentists, vets, lawyers, organizations, churches and synagogues, libraries, parks, community centers, etc. Ask the resources to link back to your blog.
For more resources on marketing your brand, consult Colibri Real Estate’s Career Hub. Colibri has been dedicated to the real estate industry for decades, providing quality courses and information.
