How Successful Real Estate Agents Invest In Their Own Business

Hopefully, as a successful real estate agent, your income will continue to increase throughout your career. That’s certainly the case for 65% of the real estate agents we surveyed who reported a rise in their earnings from 2018 to 2019. Some years are more fruitful — whether that’s because of the market or individual business tactics. A successful real estate agent knows how to put that money back into their business to keep earning more.

real estate agents and brokers earned more in 2019 than they did in 2018

How a successful real estate agent earns more

We surveyed real estate agents across the country to find out what sets a successful real estate agent apart from a real estate agent who’s struggling. We found that both full-time and part-time real estate agents who report higher earnings have several everyday habits.

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1. Successful agents generate referrals from past clients

Agents who are earning top dollar earn an average of $76,000 more per year than agents who are failing in this area. The most important step in generating referrals from past clients is simply to ask for a referral. It’s also a good idea to stay in touch with past clients over the years. Send out a monthly email newsletter, follow them on social media, host a client appreciation happy hour. There is no shortage of ways to create a lasting impression on your clients.

top earners get referrals

Key takeaway: Put your money to work! If you saw an earnings bump, supercharge your business by using the extra money to increase your marketing efforts. Keep tracking your marketing spend, so it’s a useful expense, and start to grow your business as you generate new leads.

2. Top agents keep learning

Another commonality top agents identified is that they invest in professional development. Agents who keep learning and are aware of the current trends earn about $50,000 more than those who don’t.

top earners invest in professional development

Key takeaway: If you earned more in 2018, use some of the extra money to invest in your knowledge base. This could mean spending on specific continuing education courses, buying real estate books or attending conferences.

3. It pays to specialize

Choosing a niche within real estate can help define your career and your earning potential. Successful real estate agents don’t always start in the niche they want to move to, sometimes you have to get your foot in the door in whatever way possible. But if you’ve experienced an especially fruitful year and have some extra money to invest in your business, you could use it to try a new niche.

income by real estate niche

Key takeaway: Are you happy where you are or do you want to try something else? If you’re going to start moving in a different direction, how can any extra money you earn now help you get there?

Keep investing in your business

If you’re serious about earning exponentially more over time, use financial increases as an opportunity to grow your business. While it might be tempting to use them for personal purchases, like a new car or a vacation, increasing your business now could possibly mean you experience more significant financial opportunities down the road.

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