Anyone with a real estate broker license knows that the key to the success of an employing real estate broker is the quality of the real estate agents and brokers that they employ. Sales techniques are something that can be taught to almost anyone, but there are things that real estate brokers should look for when recruiting new agents; and some things they should remember to keep them.
Disposition is something that will make or break anyone who makes a living with a real estate license. Real estate is a service industry that requires a great attitude and unshakeable knowledge of the industry to be successful. The knowledge of the industry is something that new agents will learn as they gain experience; attitude is something that brokers should be very aware of when recruiting new agents.
Find out what motivates them and do it. The success of the real estate agents that are employed directly affects the success of the employing broker. Knowing what motivates the real estate agents you are recruiting will go a long way toward helping them succeed. Do not always assume that money is the only motivator of people in your employ.
Once you have selected your new recruits, understanding and patience are important real estate training tools. The better trained agents you have working for you, the more success you will have as a real estate broker. Making sure that the training available to new recruits is enough to get them on the road to success. Be patient and know that you are only as successful as those who work for you.
Having found the right real estate agents to recruit and taken the time to train them properly, a smart real estate broker will do what is necessary to keep them. The environment that your agents work in should be one that promotes success and productivity, and the fact is happy real estate agents will make more money. The more money the real estate agents make, the more money the real estate broker is making so it is in everyone’s best interest to keep the workplace enjoyable. Make the workplace fun and make fun an important part of how you do business.
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About The Author: Tom Davidson is the acting Director of Sales & Operations for Express Schools, LLC. Since 1996 the companies under this banner have offered online real estate licensing and insurance licensing courses as well as online real estate exam prep and insurance exam prep.