Looking for a way to stand out from other real estate agents? Make yourself an expert and let everyone know it!
Designations and Certifications have been around for years and are a great way for you to show potential clients that you have taken the extra time to learn more about a specific area of the real estate market. What area of expertise you choose depends on the clientele you want to attract.
Certified Financing Specialist (CFS) is a way to show you have mastered the financial markets of the real estate industry and can guide your clients through the various options available to them.
Certified Property Management Specialist (CPS) is a must if you are managing properties for your clients as the regulations are very different from selling properties.
Certified Seniors Specialist (CSS) lets your senior clients know that you are able to meet the different physical and financial challenges faced by one of the largest home-owning demographics in the USA.
Certified Technology Specialist (CTS) screams to clients that you know how to use the latest technology to find exactly what your client needs – the perfect home or qualified buyer.
Just getting a designation does you little good unless you promote it in a way your clients understand. While many agents have strings of letters behind their names on their business cards, those letters mean nothing to the average person. Once you take the time to earn the designation, use the full name on your cards and marketing materials. Let clients know that you are the perfect agent for their needs.
The American School of Real Estate Express awards specific field of specialization designations to those licensed real estate professionals who have dedicated themselves to mastery of a particular aspect or market segment of the real estate industry. Are you a licensed real estate agent? Get started on your professional real estate designation today!
Want to find out if you have what it takes to be a Real Estate Agent or Broker?
About David Goldstein — David Goldstein is an Owner and Founding Partner of Express Schools, LLC. which operates online education providers Real Estate Express, Insurance License Express and License Tutor. Follow him on Twitter.