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Working With Seniors


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  Course Snapshot - Outline

This course is a sensitive yet candid practicum on a subject and demographic that, based on the latest census data, may soon represent the largest segment of the real estate customer-base in North America. It introduces the subject of Seniors with current data and research, and then discusses behavior differences in the Senior segment, personality types, Senior prospecting and marketing, Senior financing, issues and illustrations of installment sales, key tax issues with Seniors, the reality of life and death issues and how to approach them, and principles of trusts and other estate planning instruments.

It contains nine, user-friendly units:

  1. Introduction to Working With Seniors
  2. One Size does NOT fit all
  3. Personality Types
  4. Prospecting and Marketing
  5. Financing Options: Show me the Money!
  6. Installment Sales
  7. Tax Issues - Death and Taxes
  8. Facts of Life - and Death
  9. Things to Consider

Course Objectives

  • Discover the reality of the Senior market segment and its growth
  • Understand the behavior differences in the Senior segment
  • Learn basics of personality types
  • Know what makes up good Senior prospecting and marketing
  • Understand basic elements of Senior financing
  • Learn issues and illustrations of installment sales
  • Be exposed to key tax issues with Seniors
  • Learn the reality of life and death issues and how to approach them in your job
  • Learn some principles of trusts and other estate planning instruments.
  • Know how to better serve this important, growing market segment

Like all RealEstateExpress.com courses, Working with Seniors has a number of unique learning tools built in to make your learning experience that much more effective enjoyable, including links to other Working with Seniors resources, a course glossary, a course Discussion Forum and more.

  Course Syllabus:
Click here to view the Syllabus for this course.

Evaluation Summary

 



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