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Using the Web to Improve Customer Service


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  Course Snapshot - Outline

This course is a new and refreshingly current look at a subject that has been increasingly popular in the real estate environment, and one that is proving to be extremely important to customers. Using the Web to Improve Customer Service includes an introduction to the Internet and its role in customer service, identifying your customers, the IDEA process, principles of effective websites, how to exceed customer expectations, principles of effective communication, and online do's and don'ts. Created and designed by award-winning experts in the field, the scope of this Internet course is not intended to be a training course on how to become a webmaster or E-Business developer, but rather is expressly geared for real estate salespersons and brokers who want to be current on the principles using the Web for Customer Service in their current work environment.

It contains seven, user-friendly units:

  1. Introduction
  2. Identify Your Customers
  3. The "IDEA" Process
  4. Web Sites
  5. Exceed Customers' Expectations
  6. Effective Communication
  7. Online Communication Do's and Don't's

Course Objectives

  • Discover the keys to the Internet and its role in the real estate world
  • Learn how to identify your customers through your website
  • Learn how to use Internet basics to give your customers what they need and want from you
  • Discover the principles of effective websites, and how to incorporate them in your real estate site
  • Learn how to use your website to exceed your real estate customers’ expectations
  • Use online tools to effectively communicate with your real estate customers
  • Learn to incorporate web-based customer service into your real estate practice

Like all RealEstateExpress.com courses, Using the Web for Customer Service has a number of unique learning tools built in to make your learning experience that much more effective enjoyable, including links to other Internet and Customer Service resources, a course glossary, a course Discussion Forum and more.

  Course Syllabus:
Click here to view the Syllabus for this course.

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